Reese's Pieces

What's the ad for?

Reese's Pieces
Year
1985

Spotted in
Action #571, DC comics
The scoop
Can someone say E.T.? This is interesting. Found on the always trustworthy Wikipedia;

"Mars, Incorporated found E.T. so ugly that the company refused to allow M&M's to be used in the film, believing the creature would frighten children. This allowed the Hershey Company the opportunity to market Reese's Pieces."

What a missed opportunity for Mars. Hershey made a killing off of this product placement.